The Indian digital marketing market is predicted to reach $160 billion by 2025, signaling continued growth and improving career opportunities in the industry.
The future of digital marketing in India looks bright as it offers clear advantages over traditional marketing approaches, such as cost-effectiveness and the ability to reach diverse audiences across geographical boundaries.
India has the second-largest population of internet users in the world and impressive internet penetration. This digital revolution has been driven by initiatives such as the Digital India program, which has boosted technology adoption among Indian consumers.
India’s digital marketing landscape is witnessing impressive expansion, offering impressive prospects for businesses and brands. India’s digital marketing industry is thriving with a vast population and a large number of mobile and social media users.
Expanding digital capabilities and widespread connectivity will trigger rapid and transformative change across multiple sectors of the Indian economy. The potential economic impact of digital applications is significant, fostering collaboration between the private sector and government to build a new digital ecosystem.
The partnership aims to harness the potential of digital technology to drive economic growth and reshape workforce relationships for millions of Indians. Overall, digital marketing in India is thriving and contains a growing market of digitally savvy consumers. The country’s digital transformation brings opportunities for businesses to effectively address their target audience using digital strategies and platforms. With technological advancements and increased connectivity, the Indian digital marketing panorama is expected to evolve and provide more opportunities for brands and marketers.
Of the 40,000+ digital marketing job openings on LinkedIn, 1,710 are from Indian companies and agencies. The average annual salary of a digital marketer in India is INR 3,54,292. Compensation varies. For example, an entry-level digital marketing professional receives around Rs 231,923 per year. Goldman Sachs predicts it to be valued at Rs 11.9 billion ($160 million) by 2025, highlighting the growth of the Indian digital marketing market and improving career opportunities.
Well-known companies like Amazon, TCS, Google, Accenture, etc. offer a range of roles and salaries ranging from Rs 200,000 to Rs 100,000 per year for digital marketing at the highest. Prominent positions like Email Marketing Manager, Executive, Specialist, Analyst, SEO Manager, Specialist, Executive are particularly in demand due to their expertise and role description.