Key takeaways:
Digital marketing trends are rapidly evolving and require continuous adjustments to stay ahead of new strategies and technologies.
Video content is important in digital marketing to engage audiences, communicate messages effectively, and increase brand awareness and loyalty.
Businesses need to stay flexible, innovate, and leverage new technologies to adapt to the evolving digital marketing environment.
Marketers face challenges such as keeping up with technology, addressing privacy regulations, and managing content saturation and ad fatigue.
Digital marketing trends and strategies are constantly evolving, and new digital marketing trends are emerging before you know it. If time travel were possible, every marketer would fast forward to the new year looking for clues about what’s next in digital marketing. Since we still live in an age of prediction, we need to predict what’s coming and build a case for what digital marketing will be like in 2024. Get ready, as we’re going to travel to the future and take a look at the latest digital marketing trends in 2024.
7 Emerging Trends in Digital Marketing in 2024
Here are 7 current digital marketing trends to watch in 2024:
- Metaverse The Metaverse is often referred to as a virtual world within a world, and Meta (Facebook) is the current owner of the Metaverse. It is an undiscovered digital universe where virtual or augmented reality interact to create an interactive environment in which everyone can participate. Representing yourself digitally in a future world where you can do anything you want seems to have a lot in common with video games. Social commerce is now conceivable through a network of real/virtual worlds where space exists almost anywhere. That’s why today’s digital marketers have found a way to bridge this gap and create a whole new way of digital marketing with video.
- NFTTradeable tokens are digital assets that can be traded. Each NFT (non-fungible token) is marked with a unique token that identifies it as original and owned only by you. In addition to art and technology, NFTs are also used in marketing. NFTs are drawn in lotteries as part of marketing strategies. Marriott Bonvoy’s free NFT and 200,000 Bonvoy points giveaway is a great example. Adidas, Marriott, and other high-end companies are adopting digital marketing strategies. The increased use of NFTs as a marketing tool will open up a world of growth and opportunities.
- Social Commerce When it comes to social commerce, China has already made it a multi-billion dollar business, while India is just getting started. Brands can use social media platforms to promote their products live and viewers can instantly purchase them. Brands can use Instagram’s Shop feature to add a “watch now” option to their live videos. One of the top digital marketing trends for 2022 is social commerce, which shortens the time between when a customer sees an ad and when they buy a product.
- Voice Search Research shows that 55% of teenagers use voice search daily. The widespread use of voice search technology among today’s youth will only increase its importance in the coming years. Voice search is a feature that most people had on their smartphones in 2014 and is growing in popularity. In addition, smart speakers are becoming more and more popular, with 20% of households already buying smart speakers with Alexa and Google Home. The gradual adoption of voice-controlled devices is a good sign that this new way of doing things is here to stay. For the second time, Google claims that voice search is 95% accurate. The improved search accuracy has made voice search easier to use. In addition, it makes the process more engaging and personal, as your voice makes it easier and more precisely tailored to your preferences. Finally, it is predicted that by 2022, half of all internet purchases will be made through voice results. That’s $40 billion of untapped potential for digital marketers. With so many development factors, making your website voice search friendly will be crucial going forward.
- Programmatic Advertising Programmatic ad buying is used to buy digital ads. Automated buying, on the other hand, is the process of buying ads using algorithms and machines rather than human intervention. Advertisers can use AI-powered programmatic advertising to more precisely target their target customers. In the long term, automation benefits both in terms of improved conversion rates and reduced customer acquisition costs. Real-time bidding can buy and sell ads on a case-by-case basis using programmatic ad buying techniques that allow for more precise and faster audience targeting.
- Automated and personalized email marketing Automated email marketing, as the name suggests, involves sending emails to customers periodically, depending on pre-set triggers or schedules. When it comes to digital marketing channels, email has always been the most trusted. Promotional emails are a great way to communicate with customers about your company’s success or upcoming sales. However, mass emails have become so common that most customers stop responding to promotional emails. Personalized emails are a great way to regain your customer’s attention and build a more engaged customer base.
- AI in Marketing There’s been a lot of buzz around artificial intelligence (AI) lately. Many speculate that it will soon dominate every aspect of human existence. With the help of AI chatbots, 60% of internet users can answer questions across any number of apps and websites at the same time.